Africa's economy is rapidly changing, driven by new technologies and innovative business models. In this evolving landscape, the role of the Chief Financial Officer (CFO) is shifting from traditional financial management to becoming a key player in shaping growth and innovation. This change is especially important in Africa, where emerging markets and digital transformation offer unique opportunities and challenges. The Changing Role of the CFO in Africa Traditionally, CFOs f

Innovation drives growth and competitiveness in any economy. For African businesses, building a culture that supports innovation is essential to meet the unique challenges and opportunities across the continent. Creating an environment where new ideas thrive can help companies adapt to changing markets, improve products and services, and contribute to economic development. Understanding the Importance of Innovation Culture A culture of innovation means more than just encourag