Africa's economy is rapidly changing, driven by new technologies and innovative business models. In this evolving landscape, the role of the Chief Financial Officer (CFO) is shifting from traditional financial management to becoming a key player in shaping growth and innovation. This change is especially important in Africa, where emerging markets and digital transformation offer unique opportunities and challenges. The Changing Role of the CFO in Africa Traditionally, CFOs f

Africa’s business landscape offers vast opportunities but also unique challenges. Many companies enter the market with high hopes but struggle to maintain steady growth. Success requires more than just a good product or service; it demands a clear understanding of local dynamics and smart strategies tailored to the region’s diverse economies. This post outlines five proven strategies that help businesses sustain growth in the African market. Understand Local Markets and Consu