The Christmas season brings a surge of activity to retail markets worldwide, and Africa is no exception. For many retailers across the continent, this period offers a unique opportunity to boost sales and connect with customers. Yet, the challenge lies in transforming this seasonal spike into lasting growth and sustainable profit. Understanding how to navigate the African retail landscape during Christmas can help businesses build stronger brands and more resilient operations

Understanding the dynamic shifts within African retail and supply chain sectors is paramount for businesses aiming to thrive in this rapidly evolving market. As the continent continues its trajectory of economic growth and digital transformation, strategic investments and a keen awareness of consumer behavior are becoming increasingly critical. This discussion will delve into two significant trends: the substantial investment by DHL Group in Sub-Saharan Africa's logistics inf