Africa’s emerging markets offer vast opportunities for businesses ready to navigate unique financial landscapes. Yet, many companies struggle to turn potential into profit due to challenges like currency volatility, regulatory complexity, and infrastructure gaps. To succeed, businesses must adopt financial strategies tailored to the realities of African markets. This post outlines six practical financial moves that can improve profitability and build sustainable growth. Under

Africa's economy is rapidly changing, driven by new technologies and innovative business models. In this evolving landscape, the role of the Chief Financial Officer (CFO) is shifting from traditional financial management to becoming a key player in shaping growth and innovation. This change is especially important in Africa, where emerging markets and digital transformation offer unique opportunities and challenges. The Changing Role of the CFO in Africa Traditionally, CFOs f