Understanding the dynamic shifts within African retail and supply chain sectors is paramount for businesses aiming to thrive in this rapidly evolving market. As the continent continues its trajectory of economic growth and digital transformation, strategic investments and a keen awareness of consumer behavior are becoming increasingly critical. This discussion will delve into two significant trends: the substantial investment by DHL Group in Sub-Saharan Africa's logistics inf

Understanding the cultural nuances of African markets is essential for retailers aiming to create effective planograms that resonate with...