Africa’s retail market is often seen as a challenging environment due to infrastructure gaps and diverse consumer needs. Yet, beneath these challenges lie significant opportunities that many businesses have yet to explore. Identifying these hidden growth areas can unlock new potential for retailers and investors willing to adapt to the continent’s unique landscape. Understanding Africa’s Retail Landscape Africa’s retail sector is evolving rapidly. Urbanization, rising incomes

Customer loyalty programs have become a popular tactic for retailers aiming to secure repeat business. They promise customers enticing...