Brand equity shapes how consumers perceive and value a brand. As markets evolve, especially in Africa and globally, brands must adapt to new frameworks that reflect changing consumer behaviors, technological advances, and cultural shifts. The 2026 Brand Equity Framework offers a fresh approach to building and sustaining brand value in this dynamic environment. This post explores how this framework is reshaping branding strategies across Africa and the world. Understanding the

The Christmas season brings a surge of activity to retail markets worldwide, and Africa is no exception. For many retailers across the continent, this period offers a unique opportunity to boost sales and connect with customers. Yet, the challenge lies in transforming this seasonal spike into lasting growth and sustainable profit. Understanding how to navigate the African retail landscape during Christmas can help businesses build stronger brands and more resilient operations

In an era of unprecedented change, the retail and supply chain sectors are undergoing a profound transformation. Consumers, now more...

The retail landscape has forever remained a dynamic beast, constantly evolving and presenting both immense opportunities and formidable...

Retailers today face a simple truth: great products aren't enough. To truly succeed, they need to get those products to customers...

Customer loyalty programs have become a popular tactic for retailers aiming to secure repeat business. They promise customers enticing...

In the competitive world of retail, how your store is laid out and designed can make all the difference. A thoughtfully curated store not...