Brand equity shapes how consumers perceive and value a brand. As markets evolve, especially in Africa and globally, brands must adapt to new frameworks that reflect changing consumer behaviors, technological advances, and cultural shifts. The 2026 Brand Equity Framework offers a fresh approach to building and sustaining brand value in this dynamic environment. This post explores how this framework is reshaping branding strategies across Africa and the world. Understanding the

Africa’s retail market is often seen as a challenging environment due to infrastructure gaps and diverse consumer needs. Yet, beneath these challenges lie significant opportunities that many businesses have yet to explore. Identifying these hidden growth areas can unlock new potential for retailers and investors willing to adapt to the continent’s unique landscape. Understanding Africa’s Retail Landscape Africa’s retail sector is evolving rapidly. Urbanization, rising incomes

Artificial intelligence (AI) is reshaping industries worldwide, and Africa's retail and service sectors are no exception. As these sectors face unique challenges such as infrastructure gaps, diverse consumer needs, and rapid urbanization, AI offers practical tools to improve operations, enhance customer experiences, and drive growth. This post explores how businesses in Africa are using AI to build stronger strategies that meet local demands and compete globally. How AI Addre

Understanding the dynamic shifts within African retail and supply chain sectors is paramount for businesses aiming to thrive in this rapidly evolving market. As the continent continues its trajectory of economic growth and digital transformation, strategic investments and a keen awareness of consumer behavior are becoming increasingly critical. This discussion will delve into two significant trends: the substantial investment by DHL Group in Sub-Saharan Africa's logistics inf

The latest UK market data from Worldpanel by Numerator (formerly Kantar) UK, covering the 12 weeks ending September 7th, 2025, offers...

As the continent continues its trajectory of urbanization and increasing internet penetration, the burgeoning growth of e-commerce and...

The retail landscape in Africa is undergoing a remarkable transformation. Economic changes, technological advancements, and shifts in...